I guess what's most disturbing is how much attention is given to the sauce, while the producers who skillfully grow and harvest the coffee used in the beverages seem to get overlooked. To get coffee from seed to cup is a risky, painstakingly long journey. Grown in exotic and sometimes dangerous locations from around the world, coffee producers tend to get a simple nod while mass produced condiments get glorified. It's takes a lot of hands to get harvested coffee from the farm
to the coffee shop, but I have yet to see any individual farm or producer trending on twitter. I wish it were the opposite. I know quality focused shops are starting to drive more attention to the producers they source their coffees from and that is awesome, but so many shops still focus on the newest syrup that land on their shelves. Truthfully, those sugary drinks are a lot more profitable for the shops than simple brewed coffee so more of the marketing is directed toward to these concoctions. As a business owner, I can totally understand but at the end of the day it's still a COFFEE shop.
In conclusion, I'm not telling you stop drinking Pumpkin Spice Lattes or any other seasonal drink that you love for that matter. If you enjoy them, go ahead, drink up. I simply request we not forget about the base of all coffee drinks. Coffee producers invest so much to provide us with quality coffee to enjoy, the least we could do is give them a little more of our attention. A great sauce, syrup or even barista cannot produce an exceptional drink without high quality coffee. Let's not be sold on the mansion without taking a look at its foundation. Be blessed.