With our new logo rolling out this week, I wanted to take few moments to explain the new labels you will see on our packaging going forward. Our old labels simply featured our logo & in my opinion needed a little improving. This post will give you a brief overview of our new labels. Please refer to the image above as a reference:
A. The Blend Name or Farm Name tells what coffee you are purchasing. Country name is on top along with the specific farm name. If applicable, we also relay any certifications here such as Fair Trade.
B. Region: tells you what specific region of its respective growing country the coffee is from. If it is a blend, we list it as "varies seasonally". We do that because our blends are all comprised of coffees that rotate throughout the year, but have a similar taste profile.
C. Variety: tells what varieties or subspecies the coffee is. Specific varieties typically have similar tasting characteristics within a given region. For example, Bourbon (pronounced burr-bone) is a variety widely grown in Brazil. Brazilian coffees that are of the Bourbon variety in a given region tend to taste similar, notably sweet, balanced, heavy body. We commonly see varieties on wine bottles. For example Pinot Noir, Merlot & Cabernet Sauvignon are all different varieties of grapes & when we purchase either one of them, we expect a desired taste profile.
D. Altitude: tells basically how high in the sky the coffee was grown. Altitude affects taste as well. Typically, higher elevation = higher acidity. When I refer to acidity, I don't mean something that'll affect your stomach, but its taste. Bright coffees or coffees with higher acidity typically intensifies its perceived sweetness.
E. Notes: these are tasting notes that i experienced when evaluating this coffee. I brew each coffee multiple ways & list the tasting notes that I found was common in them all. These notes give you idea of the coffee will taste like.
**Taste perception, brewing parameters & environmental influences such as water quality can affect what you personally taste. I'm always happy to hear what my customers' personal palates discover!
I hope this post helps you understand our new label & guide you through the coffee selection process. Be blessed.
Bob Dylan might of said five simple words, but actually he said 10,000. Times are a changing for us here at BeanFruit Coffee and we wanted to share the latest with you. We work really hard to source & roast some of the finest coffees available in the world. We currently sell our entire line of coffees at a retail price of $12. We initially decided to go with flat pricing to keep everything simple & easy. We currently offer some great coffees, but there are some exceptional coffees we've tasted, but couldn't possibly offer because of the cost barrier. I can't tell how many times I've blindly cupped some knock-your-socks lots of coffees only to not offer them because of price.
To push the envelope further & no longer pass up on those potential candidates, we are planning to introduce tier pricing. After getting some positive feedback from a few of our awesome customers, we decided to finally take this next step in our business. Our tier priced offerings will mainly consist of limited micro-lot coffees that we run across & will be priced at $13 and up per 12oz bag based on its initial cost. By doing this, we get to share some amazing coffees with you without having to turn them away completely. Not to worry, our main blends like Crimson Stamp, Old Route 4 & some of our other Single Origins will remain the same the price of $12.
In conclusion, we are really excited about this change. We really want to serve you to the best of our ability & look forward to offering you some exceptional coffees. Look out for our micro-lot offering updates via Facebook & Twitter. Be blessed.